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Folk’s Top Fashion Brands on Pinterest
If you haven’t hopped on the Pinterest bandwagon yet, you should get on it, pronto. Don’t know what the new kid on the block is all about? Much like the pin-boards of your childhood – the ones you used to tack up old photos, concert tickets and images ripped from magazines – the modern face of this familiar format allows its users to display their likes, loves and daily doses of inspiration.
From fashion, photography, design and art – it’s all there, ready to display on your own digital pin-boards. Plus, sourcing images on the site, building boards and nicking pictures from others to put on your own is so quick, simple and seriously addictive that its millions of users are hooked.
Users can also follow other ‘Pinners’ or select individual boards to follow, filtering out Pins that don’t interest them - all without the need to request use. When you log-in your home page displays what all the people you follow have been pinning up since you last visited. This results in the huge Pinterest community becoming rapidly connected, spreading images and links across the world.
That’s where brands come in. Much like the rise of magazine and brand name Tumblr accounts, Pinterest allows fans to keep track of what trends certain magazines are promoting or what items of clothing a line has declared a “must have” for spring.
This image focused site is perfectly tailored to fashion brands who can share shots of their latest collection and catwalk show, give their followers a taste of their brand ethos by pinning beautiful, arty or edgy images depending on their tastes and to initiate user interaction through Pinterest competitions or events.
So… whose got game?
OscarPRGirl (@OscarPRGirl)
You wouldn’t have expected the master of traditional glamour to be leading the way in new media, but Oscar de la Renta are certainly showing the young guns whose the boss. OscarPRGirl (ODLR’s Director of Communications, Erika Bearman) posts to Twitter, Tumblr, and now, Pinterest.
Full of spellbinding Pins, saturated with the brands character and ethereal charm, these fashion focused boards are expertly on-brand, featuring illustrations, inspiration and some of the designer’s greatest creations.
Bergdorf Goodman (@bergdorfs)
The famed department store is one of the first of its genre to join the Pinterest world. Showcasing seasonal trends, newly stocked items, must-haves and goods within certain price ranges, Bergdorf’s boards streamline the online shopping process by giving you a variety of pieces you can’t help but want.
DKNY (@dknyprgirl)
Aliza Licht (aka DKNY PR Girl), is one of the most loved fashion personalities online. No stranger to Twitter or Tumblr, Aliza has become the highly successful social voice of Donna Karan New York on Pinterest.
Here she gives us a look at her life as a “well-placed fashion source bringing the behind-the-scenes scoop from inside Donna Karan New York & DKNY and life as a PR girl living in NY.” Not to be sniffed at… this girl is has a huge following.
Michael Kors (@michaelkors)
With over 22,000 followers (and counting) is seems a lot of people want to know what Michael Kors finds inspiring. The designers Pinterest gives his favorite celebrity styles, fashion tips, travel and vacation spots and looks from his current and archive collections.
The approach is uniquely personal and captivating, as he gives unique access to his personal life and loves, design process and career highs.
Kate Spade (@katespadeny)
Search for Kate Spade on any social media platform and it’s easy to see what’s important to the brand: patterns, colors, fun food and classic New York moments. The KSNY Pinterest in no different.
The brand has already proclaimed that social media is their most imporant and effective marketing tool, and it shows.
But forget promotions and endless images of the new collection “in-store NOW”- most of their Pins aren’t even of products you can buy on KateSpade.com. Instead, clever Kate Spade prefers a subtle approach, with the emphasis on customer interaction and brand message.
Anthropologie (@anthropologie)
Anthropologie’s Pinterest is all about the inspiration behind the treasures that can be found in their boho chic focused stores. One board is entirely composed of Anthropologie store layouts from around the country and around the world. Others include pictures of the places, patterns and textures that inspire the store’s designers.
These boards are true to the brand and it’s infamous aesthetic, and their fans love it.
Etsy (@esty)
At present, Etsy is the most pinned site on Pinterest. Being numero uno on the fledgling social sharing site has seriously boosted traffic and sales for this niche retailor.
What’s not to be impressed by?
Etsy is an online bazaar with more than 800,000 “stores” selling 13 million different items. The site is so vast that for the uninitiated, Etsy can be daunting and unusable. In contrast, their Pinterest boards are fresh, well categorised and easy to navigate.
Pinterest users are also servicing this online jumble sale by highlighting items and courting the attention of users who usually couldn’t be bothered to go searching in the notorious mammoth store.
Interested? If you don’t have the time or creative juices to curate your own Pinterest boards, Folk now offers an innovative Pinterest Strategy Service.
Talk to us to find out how we can capture the essence and voice of your brand visually, and promote your business through this increasingly important social networking platform.
E Tautz Luxury Menswear
Click here to download a copy of eTautz video review. (Right click and save as)
Gieves & Hawkes Menswear
Click here to download a copy of Gieves and Hawkes video review. (Right click and save as)
Fashion Folk Turn To Tumblr
Got a brand? Get on Tumblr. That’s the news coming through loud and clear from Folk as Tumblr is supposedly on the cusp of doing something quite incredible.
Analysts claim those greedy for web hits should get themselves on the blogging platform sharp as Google searches mentioning the service are poised to surpass those for ‘blog’ by the end of the year, proving that the New York-based company has well and truly established itself as the Web’s next big cheese.
According to The Next Web ( who have reported on this colossal invasion and provided this handy little graph) “Google search numbers are not an exact statistic, but the content of searches does indicate the popularity and interest in services, people and topics online. While it’s true to say that a great many blog readers go straight to sites via Twitter, RSS feeds, emails and other links, Tumblr’s continued rise is massively significant.
If you are a business or individual with a blog that you want to be found online, then running it, or another, on Tumblr is likely to bring you more traffic.
The business world has been largely unsure of how to cater for Tumblr — which is shareable and fast-paced as Twitter but populated with more inspiring text and rich images — and this is likely to be a wake-up call for them.”
Folk – who continue to launch, design and manage the websites and social strategies of numerous luxury brands within the industry – has noticed that the world of fashion developing a major crush on Tumblr over the past few years.
Bloggers, designers and brands are all flocking to the micro-blogging site to showcase their identities in creative, colourful and personal ways.
In turn the industry is a serious business for the site – highlighted by it’s recent appointment of seasoned fashion journalist Valentine Uhovski, who has just been named “Fashion Evangelist” at Tumblr (seriously, that’s his official title).
Of course, some brands are much better at it than others. After claiming four of the eight awards at last year’s Fashion 2.0 Awards, DKNY was once again showing other brands how it should be done by winning the Best Twitter and Best Blog by a Fashion Brand at this years ceremony.
DKNY’s Twitter account and Tumblr blog (dknyprgirl) are entertaining, informative and exceptionally on-brand. The Twitter account features, among other things, live blogs and frequently engages in conversations with followers of all stripes. Meanwhile, the brand’s Tumblr has become a go-to resource for humor-laced PR advice and inspiring imagery.
Brands such as this understand and demonstrate that the goal of social media marketing is to offer content in a variety of ways so a broad audience can pick and choose how they want to consume your content and interact with your brand.
Not everyone likes Tumblr, and not everyone likes Facebook, brand websites, Instagram or Pinterest.
Your goal is to create content targeted to the audiences that frequent each destinations or focus on the site frequented by your target audience in order to achieve maximum brand awareness, word-of-mouth marketing, and prospective business growth.
If you haven’t familiarised yourself – and more importantly your brand – with this new social super power, just don’t say we didn’t warn you.
The Future of Digital Fashion Instore Now
Fashion is finally falling head-over-heels for digital if the latest event from Westfield’s is anything to go by.
The London shopping centre launched the first ever all-digital fashion event of its kind this week, with the intention of demonstrating what future shopping will be like and to showcase forward thinking fashion technology.
The Future Fashion event is running until April 1, allowing shoppers to use digital touch screens, QR codes and NFC to browse more than 500 spring 2012 products from retailers including Reiss, Dune, House of Fraser, Vero Moda, Accessorize and Calvin Klein Jeans.
Along with a cinema-style 3D catwalk, social photo-booths allowing shoppers to send their snaps straight to Facebook and Tweetable mirror images to show off their style, customers can also shop till their cards ignite on the stores huge digital shopping screens.
With the event being held at both Westfield London and Westfield Stratford City over the coming weeks, some retailers have already hailed the launch “ahead of its time” and “the perfect example of how bricks and mortar stores can embrace innovative technology”.
Online Interview Magazine – The Talks
Folk love when the Internet produces a novel concept that refreshes a tried-and-tested formula – so The Talks is right up our street.
The weekly online interview magazine is the creation of Johannes Bonke and Sven Schumann, who’ve had the pleasure of chatting with a collection of cultural characters and infamous personalities from the worlds of fashion, music, art and film.
Rather than fulfilling their duty to attend obligatory interview session to publicise their latest venture, The Talks only features stars who have nothing to promote but instead simply chose to partake in an open, honest and original discussion about their lives.
As purveyors of designer digital, our eyes were drawn to interviews with some of the fashion industries raising stars and established icons – including photographers Bruce Weber and Ryan McGinley, designers Tom Ford, Marc Jacobs, Zac Posen and Valentino, and style blogger Scott Schuman.
The articles are full of whit, banter and frank confessions, providing a unique insight into the minds, ambitions and quirks of some of the most powerful players within the industry today.
As well as the exclusive line-up, Folk particularly love how the unpretentious approach to the content is complimented by the minimal design, refined selection of imagery and subtle aesthetic.
Combining all these design elements means this website is a pretty pleasurable and polished product. Gentlemen – we salute you.
Folk at the Fashion & Beauty Summit
As a digital agency who craft stories for luxury fashion and beauty brands, it made sense that Folk attend and talk about the current buzz subjects within digital at the first Fashion and Beauty Summit.
We chose to focus on the four social platforms that are really helping brands in this sector tell their stories: twitter, tumblr, pinterest and instagram
Here is a copy of the presentation – it’s pretty visual and might not make much sense without Paul’s narrative … but it’s worth a look and offers a snapshop of some interesting things brands are doing right now.
Enjoy!
Client Profile – Heidi Klein
Dive Into Our Latest Launch
It is our great pleasure to announce the launch of the new Heidi Klein ecommerce website, lovingly built by Folk Digital.
Heidi Klein has become synonymous with directional, luxury swimwear within the fashion industry. The brand has evolved to become an influential and established one-stop-shop for stylists, editors and style conscious consumers.
With a refined customer base to impress, Folk developed a beautiful yet technically advanced online store for Heidi Klein.
Our expert team were presented with the task of advancing an unmanageable and under-performing ecommerce site built in osCommerce.
Heidi Klein were also frustrated with their current digital presence, and sought to recreate and offer the professional service available in their boutiques to their online customers.
In response to this brief our development team rebuilt in Magento to ensure the website would function as a highly effective platform for managing Heidi Klein online and rejuvenated the brands existing blueprint.
Visitors to the site can now enjoy much more than a simple end-to-end checkout experience.
The shared desire by both Folk and Heidi Klein to apply a sophisticated approach to ecommerce is reflected in the brands new online Perfect Fit Guide, which is designed to help customers determine their most comfortable and flattering swimwear shape.
The importance of innovative concepts and original functions is also apparent in the sale of ‘separates’ products. This in-demand service – which is currently rare online – gives Heidi Klein customers a unique shopping experience.
These simple, smart and commercially profitable ideas demonstrate Folk’s belief that the world of digital fashion can be more advanced and serviceable than its retail counterpart.
The result for Heidi Klein is a rich, eloquent and practical virtual boutique which offers singular features and an exclusive refreshing bespoke design, courtesy of Folk.
Visit this shining example of expert development at www.heidiklein.com
Client Profile – E Tautz
A Folk Digital Ecommerce Website Tailor Made for E Tautz, London.
At the heart of the E Tautz aesthetic lies expert Savile Row cutting, simple paired down designs blended with bold accents of colour and pattern.
This intelligent approach to menswear means Patrick Grant’s covetable collections have established E Tautz as the brand for the thoroughly modern gentleman.
To compliment their illustrious list of stockists – including Harrods, Selfridges, Mr Porter and Matches – E Tautz wanted to create a directional and sophisticated website with the primary goal of showcasing their collections and attracting buyers from around the world, while accommodating a simple, functional online store and editorial blog.
In terms of design, one of the most important principles of the design for Patrick Grant was that the look of the new E Tautz website should allow the clothes themselves to do the talking.
Our designers quickly established an intimate relationship with the label to ensure the integrity and image of the brand was reflected in their hugely anticipated website relaunch.
Folk immersed themselves in the heritage of E Tautz, working closely with Patrick and his team, discovering where the brand began and what it had become before focusing on where it wanted to progress to.
The technical team of developers meanwhile ensured the site worked to emulate the ethos “If we don’t need it, leave it out”.
The goal was to provide a very clean user interface that did no distract from products.
The result is a modern, smart and polished website, perfectly equipped to showcase E Tautz the brand and their elegant clothes.
The website was launched to coincided with the E Tautz autumn/ winter 2012 show at London Fashion Week, and has received considerable praise for its slick minimalism and ease of use.
Future plans for the site include adapting the accent colours to suit the primary colour of future collection and a mobile variation has also been considered. Watch this space…
Visit the website at www.etautz.com and let us know what you think.
London Fashion Week Goes Live
As the fashion world descends on London, and with many of our clients showing at the event, we at Folk have been taking a closer look at the explosion of digital during London Fashion Week.
The main feature of next week’s event has to be the record number of shows being streamed live as the British Fashion Council expands its digital schedule.
A total of 44 designer collections will be watched live, with 22 shows being shown at the Courtyard Show Space at Somerset House, 12 from the Embankment Galleries Show Space, eight from Topshop’s venue at 1 Old Billingsgate Walk plus shows from around the city including Burberry Prorsum and Roksanda Ilincic.
It appears the fashion world, and particularly the newly innovative BFC, have realised the potential that digital can offer such an illustrious event. By streaming these shows live online at www.londonfashionweek.co.uk/live brands allow customers and fans a chance to watch and, more crucially, buy from the catwalk without having to visit the capital.
Of course one of the most interactive, accessible and influential marriages between fashion and digital has come about thanks to the domination of Twitter, Tumblr and the notorious style bloggers.
Editors, celebrities, bloggers and designers will all be posting snaps of their favorite pieces as models sashay past them on the runway, meaning any fashion fanatic can buy into the latest trend before the glossies have even hit the newsstands.
To capitalise on this online infatuation, the BFC are also working closely with Twitter during the shows. Question and answer sessions will be held over the six days with guests including designers Anya Hindmarch and Alice Temperley and Dylan Jones, editor of GQ and chair of the Fashion 2012 Menswear Committee.
There’s no doubt that digital will continue to dominate the world of fashion in 2012, the only question remains who will be best in the online show?
Recent posts
- Folk’s Top Fashion Brands on Pinterest
17 May 2012 - E Tautz Luxury Menswear
11 May 2012 - Gieves & Hawkes Menswear
11 May 2012 - Fashion Folk Turn To Tumblr
19 Apr 2012 - The Future of Digital Fashion Instore Now
29 Mar 2012
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