London Fashion Week Goes Live
As the fashion world descends on London, and with many of our clients showing at the event, we at Folk have been taking a closer look at the explosion of digital during London Fashion Week.
The main feature of next week’s event has to be the record number of shows being streamed live as the British Fashion Council expands its digital schedule.
A total of 44 designer collections will be watched live, with 22 shows being shown at the Courtyard Show Space at Somerset House, 12 from the Embankment Galleries Show Space, eight from Topshop’s venue at 1 Old Billingsgate Walk plus shows from around the city including Burberry Prorsum and Roksanda Ilincic.
It appears the fashion world, and particularly the newly innovative BFC, have realised the potential that digital can offer such an illustrious event. By streaming these shows live online at www.londonfashionweek.co.uk/live brands allow customers and fans a chance to watch and, more crucially, buy from the catwalk without having to visit the capital.
Of course one of the most interactive, accessible and influential marriages between fashion and digital has come about thanks to the domination of Twitter, Tumblr and the notorious style bloggers.
Editors, celebrities, bloggers and designers will all be posting snaps of their favorite pieces as models sashay past them on the runway, meaning any fashion fanatic can buy into the latest trend before the glossies have even hit the newsstands.
To capitalise on this online infatuation, the BFC are also working closely with Twitter during the shows. Question and answer sessions will be held over the six days with guests including designers Anya Hindmarch and Alice Temperley and Dylan Jones, editor of GQ and chair of the Fashion 2012 Menswear Committee.
There’s no doubt that digital will continue to dominate the world of fashion in 2012, the only question remains who will be best in the online show?
Ho Ho Ho!
With Christmas only days away we thought we would finally take the time to say a HUGE thank you to all our fantastic clients who have made 2011 such a success for Folk Digital.
We’ll see you all in the New Year where we will be working like mad men to bring you high flying, super charged websites for all your lucky customers.
How Facebook Can Work For Your Business
If you didn’t manage to catch the BBC2 programme, Mark Zuckerberg: Inside Facebook, last weekend then we suggest you have a look now!
http://www.bbc.co.uk/i/b017ywty/
Although many have felt the documentary didn’t reveal much about Zuckerberg himself, we were blown away by the inside look at businesses harnessing the social network as an epic marketing and advertising tool.
Our unique Folk Voice strategy allows you to reach your customers through exciting and engaging content on your blogs and social networking sites.
When customers ‘like’ or interact with our posts they share these links with their friends through news feeds and on their profile, creating a wider audience and more organic traffic to your site.
This hugely effective service is a clear example of the power of modern marketing techniques.
Rather than bombard your friends with standard SEO links, our crafted content provokes interaction, is written with your audience in mind and mirrors your companies interests, voice and thoughts.
Contact hello@wearefolk.com today to let us harness the power of social networking for your business today.
Sugru – the power of simple design
Ever wanted to be an inventor? Us too. But we have hung up our white coats after a recent trip to the V&A and the Power Of Making exhibition.
We saw some pretty amazing ideas, but none more simple and genius than Sugru.
Have a look and we bet your inner geek will be just as amazed! Brilliant stuff, and an even better story behind the brand.
Folk News
Some of you might have noticed we’ve been absent for a while. Well fear not friends.
The good news is it’s only because we’ve been so busy at Folk HQ working away with some fabulous new clients. Lucky old us.
Keep your eyes and ears peeled for some very exciting collaborations and client news coming your way soon!
Marni vs H&M – the latest must-have collaboration
OK, so we weren’t too sad at missing the highly successful but horrendously tacky Versace and H&M collaboration, but upon hearing the news that Italian fashion house Marni will be next to launch a designer Spring collection with the high-street giant we got more than a little bit excited.
Actually, we got VERY excited.
Known for her bold print patterns and modern elegant shapes, and loved by our beloved crush Alexa Chung, Marni’s Founder and Creative Director Consuelo Castiglioni has created women’s and menswear collections which capture the essence of Marni – available from 8th March, 2012 in around 260 stores worldwide and online.
To put it lightly, this partnership will be slick, classic, affordable and fudging luscious… what more could a high street hawker want!?
Know Your Twitter Followers
A new web site has been launched that allows Twittter users to discover what type of characters their followers are.
This new system, launched by Schmap, is big news for social media savvy brands or businesses as it allows them to cater to the customer rather than assume the interests of their target market.
The web site is live and currently open to any Twitter user, in both a free and paid for version – depending on the level of depth of analysis a person or company requires on their followers.
Know Your Followers uses a mixture of biographical, location and analysing the users content data from Twitter feeds, to build up an idea of the type of person they are.
“As individuals, we’re naturally curious to discover who follows our tweets. This new service goes much deeper – to the commercial imperative of brands and corporations, ad buyers, the media, political campaigners, event promoters and local merchants to understand their audiences on this increasingly significant social medium,” explains Paul Hallett, Schmap’s chief executive.
Is your Twitter account driving traffic, turning readers into sales or leads?
At Folk we answers all of these questions and craft a social media service proven to produce results, drive traffic, sales and revenue for our clients whilst retaining the trust and attention of their audience.
Call us on 01202 289000 or email hello@wearefolk.com
Facebook set for ecommerce domination
The world of e-commerce has been buzzing recently with the news that the social giant Facebook and shopping supremo eBay are joining forces to create the Internet’s largest online shopping initiative.
This is big news for digital commerce and has the potential to permanently change the way people shop.
At last month’s f8 Developers Conference, Facebook introduced Open Graph 2.0, Ticker, and Timeline, three new features reflecting its desire to make shopping social.
The most important of the three in terms of commerce is Open Graph 2.0. Facebook users currently only “like” product pages to show their devotion to brand, subsequently allowing users to share their content with friends on the site. Open Graph 2.0 — the glue in the new Facebook-eBay partnership — allows users to customise the “like” function to “buy,” “own,” “want,” “recommend” or “review” products and share them with friends and family.
For brand image and customer engagement, the business benefits of Timeline could be huge, allowing companies to tell a more engaging and authentic story. This reason alone (beyond the 800 million active users) should get brands attention and start them celebrating the new changes to social media.
Compared to the current Facebook brand page, Timeline enables tons more branding, raising awareness and creativity. The cover image spanning the top of your profile, can be changed at any time and is perfect for a product shot or promotional push.
Prior to these changes, brands often didn’t understand how to best utilise Facebook and how it fit into their brand strategy. Instead they filled their profile with gimmicky apps or sampling incentive to encourage people to “like” their page. Now with the larger post size and photos, Timeline can easily serve as a brand blog, providing fans with frequent and engaging updates in a neatly packaged profile.
There are huge benefits for Facebook, users, customers and businesses when these new features are launched. For a more thorough run down, click through to Mashable and read one of their many articles on the subject, including the all important 5 Ways Facebook’s New Features Will Fuel Social Shopping.
Folk Were In The Smoke
A huge thank you to everyone who attended our very first Folk In The Smoke. The night was a huge success!
If you couldn’t make it, you missed the Folk seaside revelors mixing with hot city dwellers at the chic Zetter in Clarkenwell.
The house was packed with some of our favourite clients, who were then joined by various misfits from every section of the Fashion, Digital and Design industry.
After drinking plenty of organic larger courtesy of Laverstock Farm and sampling the delicious canapes crafted by celeb chef Bruno Loubet, Folk and Co danced till dawn.
We hope you all had as much fun as we did, and more importantly made some great new contacts from the list of talented and sociable individuals who joined us at Folk In The Smoke.
Now, keep your eyes and ears peeled for our next venture… Folk By The Coast ( coming soon!)
Folk Launch Savile Row Bespoke Website
Folk are proud to announce the launch of our smartly designed website for the Savile Row Bespoke Association.
The Savile Row Bespoke Association unites the founding fathers of the Row with the next generation of tailors to protect and develop a craft practised in this elite quarter of Mayfair for over two centuries.
Folk was appointed by this prestigious association to develop and redesign their existing website.
Launched last week, their new design perfectly reflects the illustrious history and unique progression of their work.
For a couture website designed by Folk, email us on hello@wearefolk.com or give us a call, 01202 289000
Recent posts
- London Fashion Week Goes Live
16 Feb 2012 - Ho Ho Ho!
22 Dec 2011 - How Facebook Can Work For Your Business
06 Dec 2011 - Sugru – the power of simple design
29 Nov 2011 - Folk News
29 Nov 2011
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