We are an award winning digital agency

The folk you won’t find at Folk…

15 September 2010 - posted in Competitions, Design, Folk by Paul Sheehy

So, with a new brand name came a new digital strategy. How do we get people engaged with our agency, whilst at the same time communicate our values as a company? We thought a lot about this and thought it may be quite fun to highlight the kind of folk we are NOT.

Every agency worth their salt talks about a fairly generic set of traits that they have ‘creative, clever, process-driven’ and so on and we wanted to do something a little different. So, we made some dolls. Yes, hand-crafted in our very office, the 4 NOT-FOLK characters came to life in the evening over a couple of weeks of late nights, burning the singer foot-pedal. I have to admit, I did feel a little like Victor Frankenstein at times, although unlike his creation, much agency experience has taught me – these monsters really do already exist!! So, who did we create?

• Maddie Mass – the only gal NOT-FOLK, she loves mass media and has been inspired by a mix of very many, supposedly digital thinkers … Find her here facebook/maddie.mass
• Seb Silo – He’s a vertical process kind-of-guy … facebook/seb.silo
• Osca Bodge – Want the same as everyone else? He’s your man … facebook/osca.bodge
• Colin Conventional – Colin’s the name, conventional’s the game … facebook/colin.conventional

And how to engage? Well, once we got busy with our sewing machines, we thought about HOW to put these characters to use. We decided to create a competition involving the characters where those that have a doll can get to win a very lovely iPad.

If you’d like to be part of this competition, email helenbarclay@wearefolk.com and she’ll pop you the doll and instructions in the post …