Client
Pretty Green

Industry
Fashion

Project
Ecommerce

Year
2010

Pretty Green is the British clothing label founded and designed by Liam Gallagher.

The Pretty Green team is made up of key industry professionals producing high quality, classic design.

The clothing range, which is entirely ‘limited edition’, includes footwear, denim, knitwear, jackets, outer wear, t-shirts and accessories; all subject to Liam’s final approval.

The Challenge

The team at Pretty Green knew exactly what they wanted from the brand, however they were fairly new to the idea of online retailing.

They were looking for a partner that could assist in every aspect of the online strategy and experience.

With a very tight deadline looming for the launch, Folk were briefed to create the brand and marketing strategy, website design, copy, customer service, creative direction, film and much more.

Our Solution

The team at Pretty Green knew exactly what they wanted from the brand, however they were fairly new to the idea of online retailing.

They were looking for a partner that could assist in every aspect of the online strategy and experience.

With a very tight deadline looming for the launch, Folk were briefed to create the brand and marketing strategy, website design, copy, customer service, creative direction, film and much more.

The Result

The team at Pretty Green knew exactly what they wanted from the brand, however they were fairly new to the idea of online retailing.

They were looking for a partner that could assist in every aspect of the online strategy and experience.

With a very tight deadline looming for the launch, Folk were briefed to create the brand and marketing strategy, website design, copy, customer service, creative direction, film and much more.