Social Media Marketing is a Priority for Businesses in 2011

20 April 2011 - posted in Digital Marketing, Social Media by Nicky Smith

Marketers are increasing their social media budgets in a bid to get more fans to “Like” them, according to a new poll from Effie Worldwide and Mashable.

The poll of agency executives and marketers from companies such as Bank of America and Colgate-Palmolive revealed the growing importance of social media.

A whopping 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.

The majority (70%) of respondents plan to increase their social media budget by more than 10% during 2011. Furthermore, 11.9% of their overall marketing budgets will used for social networking activity, not too far short of the 13% being allocated for television.

Over a third (35%) of those polled cited attracting Facebook “Likes” as their main goal this year.