
Industry
Fashion
Project
Ecommerce
Year
2012
This Savile Row resident and prestigious brand collaborated with Folk Digital to create a brand new Ecommerce website as beautiful as their celebrated collections.
Our designers quickly established an intimate relationship with Patrick Grant and his team to ensure the integrity and image of the brand was reflected in their hugely anticipated website relaunch.
Folk immersed themselves in the heritage of the brand, discovering where E Tautz began and what it had become before focusing on where it wanted to progress to.
The technical team of developers meanwhile ensured the site worked to emulate the ethos “If we don’t need it, leave it out”.
The goal was to provide a very clean user interface that did no distract from products.
The result is a modern, clean and sophisticated website perfectly equipped to showcase E Tautz as a brand and their elegant clothes.
The website was launched to coincide with the E Tautz autumn/ winter 2012 show at London Fashion Week, and has received considerable praise for its slick minimalism and ease of use.
View their website: www.etautz.com