Client Profile – Heidi Klein

28 February 2012 - posted in Ecommerce, Fashion, Folk Loves, Folk News, Magento Commerce by Nicky Smith

Dive Into Our Latest Launch

It is our great pleasure to announce the launch of the new Heidi Klein ecommerce website, lovingly built by Folk Digital.

Heidi Klein has become synonymous with directional, luxury swimwear within the fashion industry. The brand has evolved to become an influential and established one-stop-shop for stylists, editors and style conscious consumers.

With a refined customer base to impress, Folk developed a beautiful yet technically advanced online store for Heidi Klein.

Our expert team were presented with the task of advancing an unmanageable and under-performing ecommerce site built in osCommerce.

Heidi Klein were also frustrated with their current digital presence, and sought to recreate and offer the professional service available in their boutiques to their online customers.

In response to this brief our development  team rebuilt in Magento to ensure the website would function as a highly effective platform for managing Heidi Klein online and rejuvenated the brands existing blueprint.

Visitors to the site can now enjoy much more than a simple end-to-end checkout experience.

The shared desire by both Folk and Heidi Klein to apply a sophisticated approach to ecommerce is reflected in the brands new online Perfect Fit Guide, which is designed to help customers determine their most comfortable and flattering swimwear shape.

The importance of innovative concepts and original functions is also apparent in the sale of ‘separates’ products. This in-demand service – which is currently rare online – gives Heidi Klein customers a unique shopping experience.

These simple, smart and commercially profitable ideas demonstrate Folk’s belief that the world of digital fashion can be more advanced and serviceable than its retail counterpart.

The result for Heidi Klein is a rich, eloquent and practical virtual boutique which offers singular features and an exclusive refreshing bespoke design, courtesy of Folk.

Visit this shining example of expert development at www.heidiklein.com

The Best Magento Sites on Magento Showcase

14 September 2011 - posted in Ecommerce, Magento Commerce, Uncategorized, Web Design by Nicky Smith

MagentoShowcase.co.uk is a small gallery web site run by the guys from Jigowatt that we at Folk really like to check out every now again.

After all the hard work and imagination that goes into building an orginal Magento site, these fellas thought it a shame that there are very few, if any, dedicated Magento web site showcases.

We agree sirs! So here it is.


www.magentoshowcase.co.uk

eBay Buys Magento

23 August 2011 - posted in Ecommerce, Magento Commerce, Web Design by Nicky Smith

eBay Inc, the business powerhouse best known for frantic online auctions, has now purchased 100% shares of the eCommerce platform Magento.

The company originally had a minority stake in Magento back in 2010, but has now signed, sealed and delivered a deal to acquire all the outstanding shares. Magento will now be part of eBay’s X.commerce program, which is an open source platform dedicated to helping businesses of all sizes.

X.commerce helps developers create robust e-commerce platforms for online retail sites.

Magento is Folks eCommerce platform of choice, as it gives our clients a website that’s easy to manage and has an extensive list of features.

It’s unclear how much involvement eBay will have with the company, but the online auctioneers say they’ll release more information at the X.commerce Innovate Developer Conference, October 12-13 in San Francisco.

Folk will be listening out for that one!

Do you want in invest in a eCommerce site that’s easy to manage, beautifully designed and flexible to your business needs? Then choose Folk and Magento Commerce.

Contact us on 01202 289000 or email hello@wearefolk.com