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Ho Ho Ho!
With Christmas only days away we thought we would finally take the time to say a HUGE thank you to all our fantastic clients who have made 2011 such a success for Folk Digital.
We’ll see you all in the New Year where we will be working like mad men to bring you high flying, super charged websites for all your lucky customers.
How Facebook Can Work For Your Business
If you didn’t manage to catch the BBC2 programme, Mark Zuckerberg: Inside Facebook, last weekend then we suggest you have a look now!
http://www.bbc.co.uk/i/b017ywty/
Although many have felt the documentary didn’t reveal much about Zuckerberg himself, we were blown away by the inside look at businesses harnessing the social network as an epic marketing and advertising tool.
Our unique Folk Voice strategy allows you to reach your customers through exciting and engaging content on your blogs and social networking sites.
When customers ‘like’ or interact with our posts they share these links with their friends through news feeds and on their profile, creating a wider audience and more organic traffic to your site.
This hugely effective service is a clear example of the power of modern marketing techniques.
Rather than bombard your friends with standard SEO links, our crafted content provokes interaction, is written with your audience in mind and mirrors your companies interests, voice and thoughts.
Contact hello@wearefolk.com today to let us harness the power of social networking for your business today.
Folk News
Some of you might have noticed we’ve been absent for a while. Well fear not friends.
The good news is it’s only because we’ve been so busy at Folk HQ working away with some fabulous new clients. Lucky old us.
Keep your eyes and ears peeled for some very exciting collaborations and client news coming your way soon!
Marni For H&M – the Latest Designer Collaboration
We weren’t too sad at missing the highly successful but horrendously tacky Versace and H&M collaboration, but upon hearing the news that Italian fashion house Marni will be next to launch a designer spring collection with the high-street giant we got more than a little bit excited.
Known for her bold print patterns and modern elegant shapes, Marni’s Founder and Creative Director Consuelo Castiglioni has created a women’s and menswear collection for H&M which capture the essence of Marni – available from 8th March in stores and online.
To put it lightly, this partnership will be slick, classic and affordable… what more could a high street hawker want!?
A sure fire sell-out awaits.
Know Your Twitter Followers
A new web site has been launched that allows Twittter users to discover what type of characters their followers are.
This new system, launched by Schmap, is big news for social media savvy brands or businesses as it allows them to cater to the customer rather than assume the interests of their target market.
The web site is live and currently open to any Twitter user, in both a free and paid for version – depending on the level of depth of analysis a person or company requires on their followers.
Know Your Followers uses a mixture of biographical, location and analysing the users content data from Twitter feeds, to build up an idea of the type of person they are.
“As individuals, we’re naturally curious to discover who follows our tweets. This new service goes much deeper – to the commercial imperative of brands and corporations, ad buyers, the media, political campaigners, event promoters and local merchants to understand their audiences on this increasingly significant social medium,” explains Paul Hallett, Schmap’s chief executive.
Is your Twitter account driving traffic, turning readers into sales or leads?
At Folk we answers all of these questions and craft a social media service proven to produce results, drive traffic, sales and revenue for our clients whilst retaining the trust and attention of their audience.
Call us on 01202 289000 or email hello@wearefolk.com
Facebook set for ecommerce domination
The world of e-commerce has been buzzing recently with the news that the social giant Facebook and shopping supremo eBay are joining forces to create the Internet’s largest online shopping initiative.
This is big news for digital commerce and has the potential to permanently change the way people shop.
At last month’s f8 Developers Conference, Facebook introduced Open Graph 2.0, Ticker, and Timeline, three new features reflecting its desire to make shopping social.
The most important of the three in terms of commerce is Open Graph 2.0. Facebook users currently only “like” product pages to show their devotion to brand, subsequently allowing users to share their content with friends on the site. Open Graph 2.0 — the glue in the new Facebook-eBay partnership — allows users to customise the “like” function to “buy,” “own,” “want,” “recommend” or “review” products and share them with friends and family.
For brand image and customer engagement, the business benefits of Timeline could be huge, allowing companies to tell a more engaging and authentic story. This reason alone (beyond the 800 million active users) should get brands attention and start them celebrating the new changes to social media.
Compared to the current Facebook brand page, Timeline enables tons more branding, raising awareness and creativity. The cover image spanning the top of your profile, can be changed at any time and is perfect for a product shot or promotional push.
Prior to these changes, brands often didn’t understand how to best utilise Facebook and how it fit into their brand strategy. Instead they filled their profile with gimmicky apps or sampling incentive to encourage people to “like” their page. Now with the larger post size and photos, Timeline can easily serve as a brand blog, providing fans with frequent and engaging updates in a neatly packaged profile.
There are huge benefits for Facebook, users, customers and businesses when these new features are launched. For a more thorough run down, click through to Mashable and read one of their many articles on the subject, including the all important 5 Ways Facebook’s New Features Will Fuel Social Shopping.
Folk Were In The Smoke
A huge thank you to everyone who attended our very first Folk In The Smoke. The night was a huge success!
If you couldn’t make it, you missed the Folk seaside revelors mixing with hot city dwellers at the chic Zetter in Clarkenwell.
The house was packed with some of our favourite clients, who were then joined by various misfits from every section of the Fashion, Digital and Design industry.
After drinking plenty of organic larger courtesy of Laverstock Farm and sampling the delicious canapes crafted by celeb chef Bruno Loubet, Folk and Co danced till dawn.
We hope you all had as much fun as we did, and more importantly made some great new contacts from the list of talented and sociable individuals who joined us at Folk In The Smoke.
Now, keep your eyes and ears peeled for our next venture… Folk By The Coast ( coming soon!)
Folk Launch Savile Row Bespoke Website
Folk are proud to announce the launch of our smartly designed website for the Savile Row Bespoke Association.
The Savile Row Bespoke Association unites the founding fathers of the Row with the next generation of tailors to protect and develop a craft practised in this elite quarter of Mayfair for over two centuries.
Folk was appointed by this prestigious association to develop and redesign their existing website.
Launched last week, their new design perfectly reflects the illustrious history and unique progression of their work.
For a couture website designed by Folk, email us on hello@wearefolk.com or give us a call, 01202 289000
Noah and the Whale in Favourbrook
Indie folk band Noah and the Whale have always been a fashionable bunch, but now we’ve spotted them living in our client Favourbrook’s suits we have concluded they’re officially the most stylish four-piece on the planet.
Care to disagree? Well, cast your eyes over the suit savy bass guitarist of the group Matt “Urby Whale” Owens who can be seen sporting this rather delightful mustard number from the Favourbrook range in last week’s London Evening Standard. Swoon.
Not only that, the very same evening the bassist slipped into another Favourbrook suit (smooth dark grey this time) to perform on Later with Jools Holland. The man clearly has taste.
Click here to go through to watch the band on last Fridays show, or see the video below. Matt can be seen on the right of the stage, hidden behind a lot of hair but looking sharp non-the-less.
It seems the stylish guitarist is a committed Favourbrook fan, as we’ve inside information that Matt will also be dressed suitably on the Graham Norton Show in another Favourbrook Salt and Pepper Suit, available online today.
Digital is the New Skinny Jeans of Fashion
We love this round-up from Jam of the latest annual report from Digital IQ Index for Luxury. With luxury fashion brands seemingly just waking up to importance of digital within their market, the report assesses and ranks the competency of 49 prestigious names including Burberry and Chanel in the fields such as content, interactivity, SEO, Social Media and mobile.
Click here Digital is the New Skinny Jeans of Fashion to read Jam’s blog post.
It’s an enlightening, if not predictable read for those us who work within digital fashion. Since the boom of e-commerce, Folk have always championed the huge possibilities and missed opportunities within the luxury market.
Whether you’re a leading fashion house or a cult clothing hero, contact Folk to expand your business online. We have years of experience and expertise working with fashion brands on every level, and have proven success taking designers digital.
Recent posts
- Folk’s Top Fashion Brands on Pinterest
17 May 2012 - E Tautz Luxury Menswear
11 May 2012 - Gieves & Hawkes Menswear
11 May 2012 - Fashion Folk Turn To Tumblr
19 Apr 2012 - The Future of Digital Fashion Instore Now
29 Mar 2012
