
Industry
Fashion
Project
Ecommerce
Year
2012
Heidi Klein has become synonymous with directional, luxury swimwear within the fashion industry.
Our expert team were presented with the task of advancing an unmanageable and under-performing ecommerce site built in osCommerce.
In response to this brief our development team rebuilt in Magento to ensure the website would function as a highly effective platform for managing Heidi Klein online and rejuvenated the brands existing blueprint.
Visitors to the site can now enjoy much more than a simple end-to-end checkout experience.
The shared desire by both Folk and Heidi Klein to apply a sophisticated approach to ecommerce is reflected in the brands new online Perfect Fit Guide, which is designed to help customers determine their most comfortable and flattering swimwear shape.
The importance of innovative concepts and original functions is also apparent in the sale of ‘separates’ products. This in-demand service – which is currently rare online – gives Heidi Klein customers a unique shopping experience.
These simple, smart and commercially profitable ideas demonstrate Folk’s belief that the world of digital fashion can be more advanced and serviceable than its retail counterpart.
The result for Heidi Klein is a rich, eloquent and practical virtual boutique which offers singular features and an exclusive refreshing bespoke design, courtesy of Folk.
View their website: www.heidiklein.com