Afternoon story-lovers.

If you’re suffering from the mid-week blues, then you’re probably looking for something to lighten the mood.

Afternoon everyone, We're off on a whistle-stop tour of the week in digital and tech. It's the Friday Five.

Good evening, We're very excited to be giving this update, so excuse our nervous jitters.

Today, I’m talking connection. It’s a straightforward enough concept, and it’s the key to bonding with your tribe, but surprisingly, very few brands get it spot on.

We're all about connection at Folk. And who better to shed insight on the subject than the one and only Spencer Gallagher, co-founder of Cact.us?

Fun Fact: according to HubSpot, the average banner ad has up to 0.04% click-through rate, which makes you more likely to complete Navy SEAL training or survive a plane crash than click a banner ad.

We know how to play hard at Folk. But, for every tonne of fun, there’s two tonnes of hard work, and it hasn’t gone unnoticed.

Today we bring you five ambitious brands with big ideas and the right attitude, ready to set the connective benchmark, and really hit home with consumers...

Good morning friends new and old. For the 57th edition of fives, let's take a look at the week's top stories in the world of brand + commerce.