Non-hero
Louis Pollard
The Planet Type problem
The Planet Type problem
Non-hero
Louis Pollard
Millennials now bigger than Baby Boomers, ...
Millennials now bigger than Baby Boomers, recent study suggests

The Talks

Folk love when the Internet produces a novel concept that refreshes a tried-and-tested formula – so The Talks is right up our street. The weekly online interview magazine is the creation of Johannes Bonke and Sven Schumann, who’ve had the pleasure of chatting with a collection of cultural characters and infamous personalities from the worlds of fashion, music, art and film.

Rather than fulfilling their duty to attend obligatory interview session to publicise their latest venture, The Talks only features stars who have nothing to promote but instead simply chose to partake in an open, honest and original discussion about their lives.

As purveyors of designer digital, our eyes were drawn to interviews with some of the fashion industries raising stars and established icons – including photographers Bruce Weber and Ryan McGinley, designers  Tom Ford, Marc Jacobs, Zac Posen and Valentino, and style blogger Scott Schuman.

The articles are full of whit, banter and frank confessions, providing a unique insight into the minds, ambitions and quirks of some of the most powerful players within the industry today.

As well as the exclusive line-up, Folk particularly love how the unpretentious approach to the content is complimented by the minimal design, refined selection of imagery and subtle aesthetic.

Combining all these design elements means this website is a pretty pleasurable and polished product. Gentlemen – we salute you.

Folk at the Fashion & Beauty Summit

As a digital agency who craft stories for luxury fashion and beauty brands, it made sense that Folk attend and talk about the current buzz subjects within digital at the first Fashion and Beauty Summit. We chose to focus on the four social platforms that are really helping brands in this sector tell their stories: twitter, tumblr, pinterest and instagram

Here is a copy of the presentation – it’s pretty visual and might not make much sense without Paul’s narrative … but it’s worth a look and offers a snapshop of some interesting things brands are doing right now.

Enjoy!