Imagine Instagram for fashion, one that allowed you to tag what you're wearing- well that's exactly what this month's most coveted site is Pose.com is. Pose is a social network for fashion lovers that lets you share your personal style and discover inspiring styles from around the world. The simple design allows you to upload your looks, tag where they're from and share it with a community of fashionistas. Already attracting a following amongst the style set with users like supermodel Coca Rocha, Pose uses reward-style integration where users can click through and buy everything they see making the site one of amazing potential for bloggers and brands alike. We predict big things for Pose in 2013.
Folk Cider: The Film
Our cider may be well on the way to being bottled and labelled as we speak but you can find out exactly what happened on the day we made it by watching our film. Courtesy of our very own talented Tom Wittlin, this Folk footage celebrates the wonderful day we had not so long ago in the countryside. Those of you who know Folk are bound to spot a few familiar faces!
You can watch the film by clicking here: http://vimeo.com/54437406
Thanks again to everyone involved, we hope you enjoy watching it as much as we enjoyed making it. When you're done drop us a line and tell us what you thought.
Why Crafting Your Own Website is the Hardest
After almost a year of work we were almost ready to put our new site live…until we weren't. Call it fate, intuition or just plain gut instinct; we couldn't dodge the feeling that we knew it wasn't right. So we downed tools and got thinking- did we really want to put a website live that didn't feel 'us' ?
As Folk has grown and changed so rapidly since the decision to make a new website, it no longer felt relevant to us as a brand. We think that a website speaks even when you aren't making conversation and as an agency that seeks to create the best possible work for their clients we knew our site had to be the very best reflection of ourselves.
We learnt that night that sometimes you have to take a moment to stand back and ask yourselves the questions you’d rather not ask to become the company you want to be.
Now we've launched our new, improved website we're very glad we took the time to pause and rethink. It has most definitely made our site and a company a better place - we hope you love it as much as we do.
Cider Sunday
Here at Folk, it's pretty obvious we love our clients. What we wanted was a way to show them our gratitude and help to get them into the Folk spirit. So how to do that? Cider...naturally. Yesterday the Folk team took a trip out to the countryside for our first venture into bottling the essence of us as a brand. Thanks to Spencer Gallagher and his families' wonderful hospitality, we spent some time out in the fresh air learning about all things cider and conkers (many of us learnt that we had little skill in that department). From apple picking to pressing, we learnt that cider making is a tiring but brilliantly rewarding way to spend the day together.
So that's the cider made, stay tuned for the name unveiling, updates and of course the all important taste test...
Issa London's Show Gets Digital
Last week we launched the fabulous new digital flagship for Issa London just in time for London Fashion Week. The e-commerce website however meant that Issa women could do more than just shop; they could watch the latest show as it happened. Together with Folk Digital, on Saturday night Issa London streamed their S/S 2013 show live from London-a first for the brand. The live stream through the site brought Daniella Helayel’s stunning collection of tropical inspired prints and vividly glamourous colours to life, giving fans of the brand across the globe access to ’The Garden of Eden.’
Issa London is a brand that has also been embraced by the fashion industry, influential trend-setters and celebrity devotees including the Duchess of Cambridge, Scarlett Johansson and Jennifer Lopez.
Missed the show? experience it here http://www.issalondon.com/issass13
Most Respected Agency 2012
Last night the team at Folk got suited and booted to head to Mercedes Benz world for the Wirehive 100 Awards. After a wonderful evening hosted by Wirehive, we’re delighted to say that we are now the proud owners of the award for the Most Respected Agency 2012 and we made it to the top 40 of the Wirehive League Table. The award was voted for by our fellow agencies and we’d like to take this opportunity to thank them all for their support-it means a great deal to us. There were some strong competitors in the category that we as an agency greatly admire making it even more of an honour to be considered the most respected. We’d like to thank everyone whose invaluable work has contributed to the success of our agency so far- particularly our wonderful clients. It’s an exciting time to be at Folk; we can’t wait to find out what the future holds.
Folk Brings Issa to All
Today is an exciting day here at Folk Digital. We’re thrilled to introduce the world to the brand new Issa London website. As part of their digital expansion, Issa London have partnered with Folk Digital to develop a pioneering Magento e-commerce website to cater to the modern shopper on the go. The site will allow Issa women from all walks of life to shop the brand’s digital flagship for the first time.
In an innovative development in the world of fashion e-commerce, the full responsive site design has been specifically created to be continuously reactive to the user, making each digital shopping experience as unique as it is pleasurable. The site is fully functional across online, iPad and mobile for modern mutli-platform browsing. What’s more the site is retina enabled for the iPad 3 and desktop, ensuring the brand’s high quality photography is pixel perfect, bringing each stunning collection to life – just in time for London Fashion Week.
Visit the site here at http://www.issalondon.com/ and let us know what you think by tweeting us at @folkdigital
Interested in what Folk Digital could do for your brand? contact us today.
Folk Review: Gieves & Hawkes
In this video, Fashionable Friend of Folk Andrew Merriman, Director of Gieves & Hawkes talks about his experiences working with Folk!
Folk Review: E Tautz
In this video, Fashionable Friend of Folk Patrick Grant, Director of E Tautz talks about his experiences working with Folk!
Fashion Folk Turn to Tumblr
Got a brand? Get on Tumblr. That’s the news coming through loud and clear from Folk as Tumblr is supposedly on the cusp of doing something quite incredible. Analysts claim those greedy for web hits should get themselves on the blogging platform sharp as Google searches mentioning the service are poised to surpass those for ‘blog’ by the end of the year, proving that the New York-based company has well and truly established itself as the Web’s next big cheese.
According to The Next Web ( who have reported on this colossal invasion and provided this handy little graph) “Google search numbers are not an exact statistic, but the content of searches does indicate the popularity and interest in services, people and topics online. While it’s true to say that a great many blog readers go straight to sites via Twitter, RSS feeds, emails and other links, Tumblr’s continued rise is massively significant.
If you are a business or individual with a blog that you want to be found online, then running it, or another, on Tumblr is likely to bring you more traffic.
The business world has been largely unsure of how to cater for Tumblr — which is shareable and fast-paced as Twitter but populated with more inspiring text and rich images — and this is likely to be a wake-up call for them.”
Folk – who continue to launch, design and manage the websites and social strategies of numerous luxury brands within the industry – has noticed that the world of fashion developing a major crush on Tumblr over the past few years.
Bloggers, designers and brands are all flocking to the micro-blogging site to showcase their identities in creative, colourful and personal ways.
In turn the industry is a serious business for the site – highlighted by it’s recent appointment of seasoned fashion journalist Valentine Uhovski, who has just been named “Fashion Evangelist” at Tumblr (seriously, that’s his official title).
Of course, some brands are much better at it than others. After claiming four of the eight awards at last year’s Fashion 2.0 Awards, DKNY was once again showing other brands how it should be done by winning the Best Twitter and Best Blog by a Fashion Brand at this years ceremony.
DKNY’s Twitter account and Tumblr blog (dknyprgirl) are entertaining, informative and exceptionally on-brand. The Twitter account features, among other things, live blogs and frequently engages in conversations with followers of all stripes. Meanwhile, the brand’s Tumblr has become a go-to resource for humor-laced PR advice and inspiring imagery.
Brands such as this understand and demonstrate that the goal of social media marketing is to offer content in a variety of ways so a broad audience can pick and choose how they want to consume your content and interact with your brand.
Not everyone likes Tumblr, and not everyone likes Facebook, brand websites, Instagram or Pinterest.
Your goal is to create content targeted to the audiences that frequent each destinations or focus on the site frequented by your target audience in order to achieve maximum brand awareness, word-of-mouth marketing, and prospective business growth.
If you haven’t familiarised yourself – and more importantly your brand – with this new social super power, just don’t say we didn’t warn you.