Everybody uses social media. I honestly don’t know anyone who’s Facebook-free, untaken by Twitter or bereft of blogs (a shout-out to all reading this now, by the way).

Come one, come all; it’s bold; it’s future-savvy; it’s tech; it’s couture. You know what it is. It’s the Friday Five.

Q/ Do you feel like you are the master of your craft? What does 'mastery' mean to you and how important is it?

Once upon a time, there was the social revolution. Some brands misunderstood its power and fell victim to mass negativity when issues of transparency were called into question.

Brands face adversity all the time. First it was the ad revolution. Then it was the dotcom revolution. Then it was the social revolution, and now the maker revolution (see Steve’s post for a bit more on this).

Hello one and all, and welcome once again. It's a special occasion this week - it's Friday Five number 50! So, buckle up, it's going to be a good one.

Looks like any barbecue plans will have to be put on hold this Bank Holiday weekend - it’s going to be a dreary one. Hopefully the Friday Five will make things feel a little brighter.

After conquering the WiFi demons we came under attack by this afternoon, we're glad to bring you this week's news round-up from the world of retail and branding...

We hope you've left another bright and busy week behind you. Here are the headlines you might have missed...

A guide to the 5 things that you can do right now to help craft more meaningful connections between your brand and its tribe...